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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book and creates a positive attitude. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are 20 players, or even two players you need to abide by the principles of the sport. This is just like your pest control business. Think of systems the same.

You must abide by the systems you need in your work area. I'm a disciplinarian for having systems in place. You need to have a process that's employed as a delivery mechanism for providing the support to your customers. Familiarise yourself with a good business system and adhere to it. .

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When playing a match, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you'll stay on top. You need to continue to be effective in your game moves. Think what you are recommending to your clients. Consider in the products you are using.

If the clients see you love your work, it will win you extra points. This applies to both the office employees and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and also a means of dealing with clients. Some clients need particular care. Train your employees how to handle the clients that are particular.

I would rather say exclusive client instead of a customer. I will be honest in saying 99 percent of our difficult customers have turned into our best customers because we applied special care. Most of the time they're only difficult because there's been a communication problem or they dont understand that the treatment.

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A difficult customer can be avoided with a good system in place. .

Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to construct a solid brand equity because of thinking outside the game. Know your game. Know the principles and know how to play with it. Bear in mind each match is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and the way we play with the game may not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I had to target the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I must know them on a personal level and eventually become their friends. For us to win the game in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our vehicles stand out from the crowd and our work tops speak for themselves.

There will always be another pest control business that will come along and at times even do something better than you. Remember, dont think about this as a threat but much more as a challenge. Another match. Competition is great. Competitors provide you with advice the chance to improve your business. They're doing you a favour.

Enjoy it and maintain loving what you're doing. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this match for exactly the same reason. If youre good at everything you are doing, passionate in your work and have a few tactical game moves, you're on a winning streak! .

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To get a no pressure quote and free information please call us, complete the Make an Enquiry form or contact your regional Termitrust Service Centre.

Termitrust may not be the most significant and we are not the slightest, but we are totally committed to being a pest control company that you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new customers come from word of mouth.