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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book and produces a positive mindset. .

All games have rules. If you dont abide by the rules you are not going to win. Whether there are 2 players, or 20 players you still need to abide by the principles of this game. This is just like your control business. Think of systems the same.

You have to abide by the systems you have in your work area. I am a strict disciplinarian for having systems in place. You need to have a procedure that's used as a delivery mechanism for providing the service. Familiarise yourself with a good business system and stick to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll stay on the top. You need to continue to be effective in your game moves. Believe what you're recommending to your clients. Believe in the products you're using.

If the clients see you love your job, it will win you extra points. This applies to both the office employees and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and a way of dealing with customers. Some customers need special attention. Train your employees how to handle the customers.

I would rather say customer instead of a customer. I'll be honest in saying 99% of our difficult clients have turned into our very best customers because we applied special attention. Most of the time they're only difficult because there has been a communication problem or else they dont understand the treatment.

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A customer can be avoided with a good system in place. .

Thinking beyond the sport is more than only a business clich. Laguna Pest Control has managed to construct a solid brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play with it. Remember each match is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control this out has made moves in the game to win in Noosa. Our players are different to gamers in Sydney. Our rules and the way we play the game may not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the game I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our automobiles stand out from the crowd and our work tops speak for themselves.

There will always be another pest control business that will come along and at times even do something greater than you. Remember, dont think of this as a hazard but much more as a challenge. Another game. Competition is great. Competitors provide you with the chance to boost your business. They are doing you a favour.

Enjoy it and maintain loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving this industry. We are all in this game for exactly the same reason. If youre great at everything you are doing, passionate in your work and have a few strategic game motions, you are on a winning streak! .

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To get a no stress quote and free advice please phone us, complete the Make an Enquiry form or contact your regional Termitrust Service Centre.

Termitrust may not be the biggest and we're not the slightest, but we are totally committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new customers come from word of mouth.