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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book through you and produces a positive mindset. .
All games have rules. If you dont abide by the rules you're not going to win. Whether there are two players, or 20 players you still need to abide by the principles of this game. This is the same as your control business. Think of systems the same.
You have to abide by the systems you have in your work area. I'm a strict disciplinarian for having systems in place. You need to get a process that's used as a delivery mechanism for providing the support to your clients. Familiarise yourself with a good business system and adhere with it. .
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When playing a game, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to be effective in your game moves. Think what you're recommending to your clients. Consider in the products you are using.
If the clients see you love your job, it is going to win you points. This applies to both the office employees and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and a way of dealing with clients. Special attention is required by some customers. Train your staff how to handle the clients.
I would prefer to say client instead of a challenging client. I'll be honest in saying 99 percent of our difficult customers have turned into our very best customers because we implemented special attention. The majority of the time they're only difficult since there has been a communication problem or else they dont understand the treatment.
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A customer that was challenging can be averted with a good system in place. .
Thinking beyond the game is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play it. Remember each match is different, each game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to players in Sydney. Our rules and how we like this play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the game I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.
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I take hotel managers out for a drink. I got to know them on a personal level and became their friends. For us to win the match in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour vehicles stand out in the audience and our work tops talk for themselves.
There will always be another pest control business that will come along and at times even do something greater than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another match. Competition is excellent. Competitors give you the chance to improve your business. They are doing you a favor.
Enjoy it and maintain loving what you're doing. It is also important to keep in mind continue reading this your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We are all in this match for the exact same reason. If youre great at everything you are doing, passionate about your job and have a few strategic game motions, you're on a winning streak! .
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We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs. Many of our new clients come from word of mouth.