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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book and creates a positive attitude. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are 20 players, or even two players you need to abide by the rules of this sport. This is the same as your control business. Think of systems exactly the same as principles.

You have to abide by the systems you need in your work place. I'm a disciplinarian for having systems in place. You need to have a procedure that's used as a delivery mechanism for providing the support. Familiarise yourself with a good business system and adhere to it. .

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When playing a game, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on the top. You need to continue to work in your game moves. Think what you are recommending to your customers. Believe in the merchandise you're using.

When the clients see you adore your job, it will win you points. This applies to both office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and a means of dealing with clients. Particular care is required by some customers. Train your employees how to handle the special customers.

I would rather say special client instead of a customer. I'll be honest in saying 99% of our hard clients have turned into our best customers because we implemented special care. The majority of the time they are only difficult since there's been a communication problem or they dont understand that the treatment.

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A customer that was difficult can be averted with a good system in place. .

Thinking outside the game is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your game. Know the principles and know how to play it. Bear in mind every game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control look at this website has made moves in the game to win in Noosa. Our players are somewhat different to players in Sydney. Our rules and the way we play the sport may not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us Learn More to win the game I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I must know them on a personal level and eventually become their friends. For us to win the game in Noosa we had to here understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour vehicles stand out in the audience and our work shirts talk for themselves.

There will always be another pest control business that can come along and at times even do something better than you. Remember, dont think about this as a threat but much more as a challenge. Another match. Competition is great. Competitors provide you with the chance to boost your business. They are doing you a favor.

Enjoy it and maintain loving what you do. It is also important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are in this game for the same reason. If youre great at what you are doing, passionate in your job and have a few tactical game motions, you're on a winning streak! .

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For a no stress quote and free advice please phone us, fill out the Make an Enquiry form or contact your regional Termitrust Service Centre.

Termitrust might not be the biggest and we are not the slightest, but we are totally committed to being a pest control company you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs.  Many of our new customers come from word of mouth.